CNN Marketing News Video: Google’s Top US Searches Of 2012 (Whitney Houston, Hurricane Sandy, Election 2012, Hunger Games, And Jeremy Lin)

The following CNN marketing news video contains a list of the top US searches on Google in 2012. It is from the Starting Point TV show. Dr. Sanja Gupta is reporting from the studio. This clip was added to the CNN website on December 31, 2012.

Note: Although this list is comprised of US searches, it does include searches in other languages. In all, 1.2 trillion searches were included to compile this list.

Kevin Allocca is the trends manager at YouTube. He is interviewed on this video and gives the list of top Google searches.

1. Whitney Houston
2. Hurricane Sandy
3. Election 2012
4. Hunger Games
5. Jeremy Lin

Looking at overall trends, Kevin Allocca says that people, celebrities, sports, and athletes are big searches. As a marketer, I have to say this does not necessarily mean you are going to be successful at getting website or blog traffic for celebrity topics. I have found it very difficult to get a lot of traffic on celebrities and athletes. There is just too much competition. But if you can find unique angles, such as specific interviews that celebrities have given on various TV shows, then there is some money to be made there. But just generically writing articles on Miley Cyrus is usually not going to work.

The same goes for sports – especially scores and results and stuff like that. Way too much competition. But writing about schedules of sporting events as far in advance as possible can make some money.

There was some mention of Psy’s “Gangnam Style” video being the #1 viewed YouTube video of all time. It passed one billion views recently. But there was no list provided of the top videos, other than the generic mention of “Call Me Maybe” and the Kony 2012 video.

NBC Today Show Video: Search Engine Trends – Technologist Daniel Sieberg Lists The Top Google Searches Of 2012

The following Today show video is from the Wednesday, December 12, 2012 episode. It features Daniel Sieberg, a Google technologist. Sieberg gives a list of the top Google searches and trends for 2012.

The No. 6 trending topic in Google searches was the Olympics, or Olympics 2012. This was the London Summer Games.

No. 5 was Jeremy Lin and Linsanity. Lin is a Chinese American NBA basketball player. He got a lot of attention because there hasn’t been a successful Chinese point guard in the history of the NBA.

No. 4 was Hunger Games. The first movie from this series of books came out in 2012.

No. 3 was the presidential election of 2012. It was between Democrat and incumbent President Barack Obama and Republican challenger and former Massachusetts governor Mitt Romney.

No. 2 was Hurricane Sandy. This storm hit in late October on the East Coast. The most affected states were New York and New Jersey, including large portions of the New York City.

The top Google search trend for 2012 was Whitney Houston. This is the year Whitney died. She first became famous in the middle part of the 80s and became one of the most successful pop singers of all time.

Visit NBCNews.com for breaking news, world news, and news about the economy

CNN Marketing And Politics News Video: Twitter Trends On Day Of 2012 Presidential Election Between Obama And Romney (November 6, 2012)

The following CNN news video deals with both politics and marketing. It is a look at Twitter trends for November 6, 2012, which was the day of the presidential election between Barack Obama and Mitt Romney. Sources have said the election was the single most covered event in the history of Twitter. This clip was added to the CNN website on November 7, 2012.

America
Halo 4
Republicans
#GoVote
#Obama2012
#rockthevote
#4moreyears
#H50
If Romney
GameStop
#firstTimeIMet
Nobodies Business
#MittRomneyWillBan
#Top10FavoriteAlbums
#Vote2012
#TeamObama
#Forward
Ohio
Instagram
#ivoted
Roseanne Barr
CNN
Facebook
Gary Johnson
Republican
Happy Election
Virginia
Love & Basketball
#ElectionDay2012
#TheBlaze2012
#ImSickOf
Romney 33
Chris Murphy
#election2012
Obama 157
Todd Akin
Karl Rove
Romney FINALLY
#concessionspeech
Weed Is Legal In Colorado
#victoryspeech
#ObamaSpeech

Note: This was definitely just a partial list of Twitter trends on Election Day.

Google AdSense Glitch For July 19, 2012: Account Balances Showing Zero Earnings

I use AdSense to monetize my blog here at WritingShares.com.

Earlier today, I noticed that my AdSense page impressions seemed to be lagging compared to Google Analytics. After that, the AdSense clicks and revenue were still lagging. Finally, all my daily and monthly balances went to ZERO dollars.

It is kind of bad that there isn’t some alert or network status page for Google AdSense. If there is one, it is certainly not apparent where it would be located.

Anyway, after checking on Twitter, it appears that multiple users are reporting the same phenomenon for July 19, 2012. So it appears to be either a network-wide glitch or an error that is affecting a large portion of the AdSense publisher accounts.

So for now, I am choosing not to worry about it. For those who do have AdSense linked up to Google Analytics, you can still get your statistics through that program. However, as many of you may already know, Analytics does not properly track 100 percent of AdSense activity. Well, at least it has never done it for my account. But it still makes me feel better to see that I am still getting clicks and earning revenue from AdSense while this glitch is being fixed.

I have never seen AdSense stats go to ZERO, but I have definitely seen them lag behind for a while. My guess is that everything will be back to normal in no time.

“Duplicate Post” Free WordPress Plugin Clones Your Posts To Save Time

As great as WordPress is at optimizing your Web pages for SEO purposes, it takes a lot of time entering the categories, tags, and titles. When you have similar content to write on the same general topic, the Duplicate Post free WordPress plugin clones the posts you make to save potentially hundreds of hours of typing and article setup time.

Example: I write a lot of American Idol articles that use the same exact categories and most of the same tags and a similar headline. Trust me. I just spent an entire season of Idol manually entering categories and tags for hundreds of articles. I made some good money writing those articles, but I would have done it so much faster if I had known about Duplicate Post. Yes, I am slow sometimes. :) For the life of me, I never thought to just enter “make duplicate posts in WordPress” in a search engine to find this plugin. Stupid me.

Who This Helps:

If you have a niche blog that uses most of the same categories and tags for your articles and blog posts, you should be using the Duplicate Post plugin. See my American Idol example above.

If you have specific links you want to use in articles and blog posts over and over again, you can make a draft and include the links in the draft. Duplicate Post will save all the links so you don’t have to manually enter the text or the hyperlink. This is a huge time saver, as the links creator in WordPress is not exactly efficient.

How To Use Duplicate Post:

Programmers sometimes overly complicate things. There are many ways to clone your WordPress posts with this plugin, but I am just going to give you the instructions for how I use it to keep it simple.

1. Make a draft template with all the relevant categories, tags, and a title if you are going to use the same title. If applicable, add text and hyperlinks to the body of the draft post.

Example: I am currently writing some articles on yearly TV ratings. In this case, the title of each article in your draft template could be the following:

2011 TV Ratings For xxxx For Total Viewers

You put that “xxxx” in the draft and just change it for each blog post after cloning the template.

2. Once you have saved the draft template, then click “All Posts” in the WordPress admin menu.

3. Find the draft template in your list of blog posts. It should be right there at the top.

4. Hover over it to get the menu below the title. You will see the word “Clone.” That word appears after you have installed and activated the “Duplicate Post” plugin.

5. Click on “Clone.” This is the easiest way to instantly clone and make duplicate posts with one click.

6. Just repeat that one-click process for as many articles as you want to make.

That’s really all there is to using Duplicate Post. You can check out the plugin’s home page on the WordPress website for other ways to clone. However, I found the instructions there confusing. That’s why I just wrote the 6-step process above to make it simple for you.

This plugin is going to save me countless hours of time every year.

Note that I have no association whatsoever with this plugin. But I have personally tested it, and it’s working fine on my WordPress Version 3.3.1. You can also check the link below. This is one of the very few WordPress plugins I have seen with 5 stars out of dozens of ratings and over 200,000 downloads.

Sources:

WordPress Duplicate Post Plugin Page

 

Twitter Trends and Trending Topics For May 5, 2012

I like to follow the Twitter trends and trending topics from time to time. What I notice is that some trends come for a few minutes and then disappear, perhaps never to return. Others trend almost an entire day or a few days. There are also some greetings like “Good Morning Twitter” and stuff like that that trend on a semi-daily basis. As a marketer, though, those seem to be of limited value because no one is really searching for those keywords.

Below, I am including some of the Twitter trends for May 5, 2012. Not all are included, but you will see most of the major ones. Today is the Kentucky Derby and Cinco De Mayo, so expect some trends related to those events.

The Beastie Boys are trending because founding member Adam Yauch died yesterday.

 

Are Free PLR Articles Even Worth It?

What Are PLR Articles?

Private-label rights (PLR) articles allow you to take an article already written by someone else and publish them as your own. The supposed value and benefit of this content is that you can get free traffic from the search engines. Some people sell PLR articles, and other marketers provide them for free. There are a myriad of problems with using either free or paid articles of this type. It’s not that they are not worth it at all for SEO (search engine optimization) purposes. But you need to be careful about how you use this website content to get traffic from the search engines.

PLR Problems and Disadvantages

The first problem with PLR articles that I have seen is that they are poorly written. You can find some PLR packages that have decent writing, but many of these packages are full of articles written by people whose first language isn’t even English. I would never buy this type of content unless I had a money-back guarantee. There is just no telling what you are going to get until you see it with your own eyes.

The second problem is that most of the PLR articles I have seen were clearly not written by SEO experts. They choose very broad keywords that have way too much competition in the search engines. Even if you were the only one to publish these articles, you would still often get little to no traffic. Even if you were start your own article directory or content site with 10s of thousands of PLR articles, you won’t get much traffic if the actual content is not optimized for SEO traffic.

The third problem is more subtle. Sure, you can get tens of thousands of free PLR articles, but they are not unique. Other marketers are publishing the same exact articles. Google could easily decide to downgrade your site for poor quality if it finds out you are posting free PLR content.

Note that many people providing PLR articles will just tell you to change the articles to make them more unique? Really? So how long do you think it is going to take to change 5,000 or 10,000 articles? You may as well do some good SEO keyword research and write your own articles. And changing a low-quality PLR content to make it more unique is NOT going to get your more traffic if an article’s keywords are not optimized for the search engines. It’s like putting lipstick on a pig.

If you want to use one of the packages floating around the Internet that offers free PLR, then I highly recommend you put them on a free blogging service like WordPress or Blogger (Blogspot). That way, you will not potentially harm the reputation of your other websites in the eyes of Google and other search engines.

How to Find Free PLR Articles

You can easily find this free content by going to Google and running a search for “free PLR articles.” In the end, I decided not to spend my time on PLR articles. They just aren’t very good for getting traffic from the search engines because the people writing them are fairly clueless about what it takes to use SEO for search-engine traffic. That makes most of this content near worthless.

How to Use The ListJoe Credit-Based Safelist to Get Free Website Traffic and Email Marketing Leads

ListJoe is an email marketing service. Although you can pay to send marketing emails to other ListJoe members, you can also just click on emails and earn credits to send emails. People in the industry typically call this a credit-based safelist, which is much better than a standard safelist because you have to earn credits to send emails instead of letting every lazy member send emails.

ListJoe can certainly get you free website traffic, but there is a right way and a wrong way to get website traffic with programs like ListJoe. Most members of these programs are Internet affiliate marketers who use their credits to send visitors to affiliate sites. This is not nearly as effective as building an email marketing leads list with your ad credits.

The reason for this is that you can send follow-up offers to your list after using ListJoe to generate email marketing leads. When you directly send members to a Web page with a sales letter, you have completely lost contact with that visitor. This is just not how successful marketers do business. You need to have constant contact or the ability to contact previous visitors for future campaigns, products, articles, etc.

To build a list with ListJoe, you need a lead capture page. You are welcome to copy and paste the one I use for WritingShares.com. Here is my lead capture page that I use with ListJoe. Notice that it is very simple. Don’t confuse ListJoe members or create some complicated sales letter just to get someone to subscribe. These people are very busy and would rather sign up to your list and check out your offers later when they have more time.

You could use either a free or paid autoresponder and email newsletter service to capture leads. The important thing is to get people on your list so you can remind them of your main offer and send related offers in the future.

Without going into long details, suffice it to say that virtually every successful business maintains a database of customers for future follow-up communications. This is what your email marketing list does for you. So whether you are a paid or free ListJoe member, you should be building a list if you want to create long-term customers.

 

SEO Recommended Titles for MBA Degree Programs

This SEO niche is all about detailing MBA degree programs and tips on how to get accepted into these business graduate schools.

If you claim this assignment, head over to Google and enter the school name plus “mba program.” You can then find the school’s home page.

Once on that page, you can find out things like the average GPA of the school, the GMAT averages, average years of work experience, and other things that factor into the application decision for each school. Your job is to outline these factors and give some tips on how to get accepted.

Make sure you include the complete official name of the school, contact information and a little bit about the history of the school as long as that can be found on the school’s website.

Here is a sample article that I wrote that is on Hubpages:

Tips for Getting into the Howard University MBA Degree Program

Absolutely do NOT try to just copy and paste that article and change words like the school name and GPA. You have to put every article at Writing Shares in your own words.

I have 100 titles here you can claim and will add more when these are completed. If you are the first to put the title in the comments section, then you have that article claimed. Make sure you complete it within 24 hours to get 5 lifetime profit shares.

You may only claim one article at a time. Once your article is accepted, you can then claim another if it has not already been reserved. We don’t have that many active writers yet, so this topic is yours for the taking if you are here now. If you can do one of these, then there’s no reason why you can’t do all of them. No special skills are required to write about these MBA degree programs.

American University MBA Program Admissions Tips (Do Not Claim; already completed)
Carnegie Mellon MBA Program Admissions Tips (Do Not Claim; already completed)
Clarion University of Pennsylvania MBA Program Admissions Tips (Do Not Claim; already completed)
Clarkson University MBA Program Admissions Tips (Do Not Claim; already completed)
University of Delaware MBA Program Admissions Tips (Do Not Claim; already completed)

Drexel University MBA Program Admissions Tips (Do Not Claim; already completed)
George Washington University MBA Program Admissions Tips (Do Not Claim; already completed)
Georgetown University MBA Program Admissions Tips (Do Not Claim; already completed)
Howard University MBA Program Admissions Tips (Do Not Claim; already completed)
Lehigh University MBA Program Admissions Tips (Do Not Claim; already completed)

University of Maryland MBA Program Admissions Tips (Do Not Claim; already completed)
Penn State University MBA Program Admissions Tips (Do Not Claim; already completed)
University of Pennsylvania Wharton School of Business MBA Program Admissions Tips (Do Not Claim; already completed)
University of Pittsburgh MBA Program Admissions Tips (do not claim; already completed)
Strayer University MBA Program Admissions Tips (do not claim; already completed)

Temple University MBA Program Admissions Tips (do not claim; already completed)
University of Virginia MBA Program Admissions Tips (do not claim; already reserved)
Virginia Commonwealth University MBA Program Admissions Tips
Virginia Tech MBA Program Admissions Tips
West Virginia University MBA Program Admissions Tips

William and Mary MBA Program Admissions Tips
University of Akron MBA Program Admissions Tips
Anderson University MBA Program Admissions Tips
Ball State University MBA Program Admissions Tips
Bowling Green MBA Program Admissions Tips

Case Western Reserve MBA Program Admissions Tips
Central Missouri State MBA Program Admissions Tips
University of Chicago MBA Program Admissions Tips
University of Cincinnati MBA Program Admissions Tips
Cleveland State University MBA Program Admissions Tips

DePaul University MBA Program Admissions Tips
Drake University MBA Program Admissions Tips
Eastern Illinois University MBA Program Admissions Tips
University of Illinois at Chicago MBA Program Admissions Tips
Illinois at Urbana-Champaign MBA Program Admissions Tips

Illinois Institute of Technology MBA Program Admissions Tips
Indiana State University MBA Program Admissions Tips
Indiana University MBA Program Admissions Tips
University of Iowa MBA Program Admissions Tips
Iowa State University MBA Program Admissions Tips

John Carroll University MBA Program Admissions Tips
University of Kansas MBA Program Admissions Tips
Kansas State University MBA Program Admissions Tips
Kent State MBA Program Admissions Tips

Miami University MBA Program Admissions Tips
University of Michigan MBA Program Admissions Tips
University of Michigan -Dearborn MBA Program Admissions Tips
Michigan State University MBA Program Admissions Tips
University of Minnesota (Carlson) MBA Program Admissions Tips

University of Missouri – Columbia MBA Program Admissions Tips
University of Northern Iowa MBA Program Admissions Tips
Northwestern University MBA Program Admissions Tips
University of North Dakota MBA Program Admissions Tips
Northwood University MBA Program Admissions Tips

Notre Dame MBA Program Admissions Tips
Ohio State MBA Program Admissions Tips
Ohio University MBA Program Admissions Tips
University of Oklahoma MBA Program Admissions Tips
Oklahoma State MBA Program Admissions Tips

Pittsburgh State University MBA Program Admissions Tips
Purdue University MBA Program Admissions Tips
St. Louis University MBA Program Admissions Tips
Southeast Missouri State MBA Program Admissions Tips
Southwest Missouri State MBA Program Admissions Tips

Valparaiso University MBA Program Admissions Tips
Washington University in St. Louis MBA Program Admissions Tips

Webster University MBA Program Admissions Tips
Western Michigan University MBA Program Admissions Tips
University of Wisconsin (Madison) MBA Program Admissions Tips
University of Wisconsin – Milwaukee MBA Program Admissions Tips
University of Wisconsin – Whitewater MBA Program Admissions Tips
Wright State University MBA Program Admissions Tips

Babson College MBA Program Admissions Tips
Baruch College MBA Program Admissions Tips
Bentley College MBA Program Admissions Tips
Boston College MBA Program Admissions Tips
Boston University MBA Program Admissions Tips

Brandeis University MBA Program Admissions Tips
Bryant College MBA Program Admissions Tips
Canisius College MBA Program Admissions Tips
Clark University MBA Program Admissions Tips
Columbia University MBA Program Admissions Tips

University of Connecticut MBA Program Admissions Tips
Cornell University MBA Program Admissions Tips
Dartmouth MBA Program Admissions Tips
DeVry MBA Program Admissions Tips
Fairfield University MBA Program Admissions Tips

Fordham University MBA Program Admissions Tips
Harvard University MBA Program Admissions Tips
Horstra University MBA Program Admissions Tips
University of Maine MBA Program Admissions Tips
University of Massachusetts MBA Program Admissions Tips

MIT MBA Program Admissions Tips
University of New Hampshire MBA Program Admissions Tips
New York University MBA Program Admissions Tips
Northeastern University MBA Program Admissions Tips
Pace University MBA Program Admissions Tips

Quinnipiac College MBA Program Admissions Tips
Rensselaer Polytechnic Institute MBA Program Admissions Tips
University of Rhode Island MBA Program Admissions Tips

Hulu Plus Affiliate Program Review (Thumbs Way Down)

Hulu is a website that lets you watch TV shows broadcast on U.S. television after the shows have been broadcast. Hulu Plus has some additional features, such as less advertising, for a fairly cheap monthly price.

I was already upset with Hulu before checking out their affiliate program. As a United States citizen living overseas, I found that Hulu blocks access to their videos. They always claim that a video is not available in my area. Supposedly, the wisdom of this is that some of the shows will still be broadcast overseas at a later time. All it does, though, is make me upset that I can’t access my favorite TV shows back home on the Internet even though people back home who usually don’t even need to watch online can access the videos any time they want.

First, as an affiliate program, this ridiculous policy limits potential sales. Someone like me is an extremely targeted potential buyer of Hulu Plus. But I can’t even purchase the service because it is not available in my country.

So I was already upset with Hulu for its exclusionary policies, but I wanted to check out the Hulu Plus affiliate program because it is pretty close in terms of interests with the people who visit this Writing Shares blog. Most of my articles are entertainment or news, and I think many of them might be interested in Hulu Plus for watching American Idol and other reality TV shows.

So after joining Commission Junction as a publisher (CJ is an affiliate network where you sign up and then apply to separate advertisers within CJ that will pay you a commission for referring customers), I applied to Hulu Plus.

Well, after seeing their arrogant and exclusionary policies already, I am hardly surprised that Hulu Plus rejected my application to become an affiliate. Is it because I have less than 100,000 visitors per month? Possibly. Leave it to Hulu to come up with some dumb reason to exclude small or home-based affiliates like they exclude U.S. citizens who just happen to be overseas.

As of yet, I haven’t seen anything good about Hulu other than the actual content. But anything having to do with business decisions or policies makes Hulu look like jerks.

Feel free to apply to the Hulu Plus affiliate program if you want. Don’t be surprised if you don’t get accepted, though. And you will likely get no response as to the reason for the rejection.

By the way, I am checking the Hulu Plus affiliate program’s profit potential now. According to Commission Junction’s numbers, they have a 3-month EPC of only $4.56. This is a horrible conversion rate and not even that profitable, anyway. Steer clear of Hulu Plus and its affiliate program. These arrogant media types definitely do not deserve your hard-earned website traffic, anyway.